Client Overview
Shirley Yip, Operations Director of a leading home category eCommerce business in Shenzhen, China, was tasked with driving multi-channel expansion. One of her key performance indicators for the year was to identify and launch the business onto new marketplace channels, ensuring long-term growth and diversification.
Challenges Faced
Building direct relationships with marketplaces and securing approvals for new sales channels is a time-consuming and resource-intensive process. Shirley needed a faster, more effective way to achieve her expansion goals without overburdening her internal team.
Solutions Implemented
SpeeCommerce partnered closely with Shirley’s team to map out a strategic channel expansion plan, identifying the best marketplaces for their product category. With a hands-on, execution-driven approach, we accelerated the process by:
• Leveraging our strong marketplace relationships to expedite approvals.
• Managing end-to-end onboarding, from applications to compliance checks.
• Optimizing product listings to ensure strong initial marketplace performance.
• Providing operational support to streamline setup and minimize disruptions.
Results Achieved
Within just three months, Shirley’s business successfully expanded across multiple new sales channels:
• Secured entry into five premium marketplaces, significantly strengthening their multi-channel footprint.
• Rapid onboarding and product go-live, cutting down approval times.
• Projected 40% increase in sales, driven by diversified revenue streams and greater marketplace exposure.
