Client Overview
Eric Gu, President of a leading eCommerce company based in Suzhou, China, sought to expand beyond his existing sales channels to drive sustainable growth and long-term stability.
Challenges Faced
Before partnering with SpeeCommerce, the business primarily relied on two key sales channels, limiting growth opportunities and exposing it to risk. To scale effectively and increase profitability, Eric needed a multi-channel strategy that would diversify revenue streams while ensuring smooth execution across new marketplaces.
Solutions Implemented
SpeeCommerce worked closely with Eric’s team to develop a structured expansion plan, identifying high-potential sales channels and executing a seamless go-to-market strategy. Among the newly integrated marketplaces, Target Plus became a standout success, generating significant revenue. The partnership included:
• Strategic channel selection to identify the most suitable marketplaces for expansion.
• Direct marketplace outreach, application, and approval management to secure entry.
• Efficient onboarding and product listing optimization to ensure strong marketplace performance.
• Ongoing operational support to maximize visibility, sales, and profitability.
Results Achieved
Within 12 months of working with SpeeCommerce, Eric’s business experienced significant multi-channel success:
• $24M in revenue on Target Plus, making it one of the company’s top-performing sales channels.
• Diversified sales streams, reducing reliance on two primary platforms.
• Increased profit margins through optimized marketplace execution.
• Stronger market positioning with a reduced risk profile and broader customer reach.
