Client Overview
Helen, VP of Global Sales for a leading consumer electronics brand, had long considered expanding into the Australian market. However, with a team heavily focused on the U.S. market, shifting resources and building a dedicated local team in Australia would be costly, time-consuming, and risky. To scale efficiently, Helen sought an experienced partner to navigate the complexities of the Australian marketplace while allowing her team to remain focused on their core market.
Challenges Faced
Expanding into a new region without on-the-ground expertise and operational infrastructure posed significant challenges:
• The company’s existing team was fully dedicated to the U.S., making it difficult to divert resources.
• Hiring and building an in-house Australian team would take too long and slow down growth.
• The company needed immediate execution to test and scale in Australia without disrupting its current operations.
Solutions Implemented
Rather than taking on the risks and complexities of building an internal team, Helen’s company partnered with SpeeCommerce to handle end-to-end marketplace expansion and daily operations in Australia. SpeeCommerce provided:
• Strategic multi-channel expansion, identifying and launching on key Australian marketplaces.
• Full operational management, including order fulfillment, pricing strategies, and customer support.
• Seamless integration, ensuring a smooth transition into the new market without internal disruption.
Results Achieved
Within a year, SpeeCommerce transformed the company’s presence in Australia:
• Australian market share surged from under 5% to 21% of total global sales.
• Increased revenue and profitability through diversified marketplace expansion.
• Reduced operational burden, allowing Helen’s team to maintain U.S. market focus.
